Melanie Geronemus Smit
Creative Director – New Lifestyle Club
Melanie is an award-winning creative director at New Lifestyle Club, where she designs and produces 12 magazines per month. The native Floridian has spent more than 24 years in the creative field, the past seven with New Lifestyle Club. Melanie takes projects from conception through completion and works with clients from businesses of all types and develops strategies for creating high-impact visual experiences. Prior to employment at New Lifestyle Club, Melanie worked for Harris Drury and Cohen, J. Walter Thompson, and the South Florida Business Journal.
Michelle Simon
Publisher – New Lifestyle Club
Michelle spent 26 years at the Sun-Sentinel in production, sales and management. She created and as Publisher, launched both City & Shore and Shalom Today award-winning magazines. In 2013, she joined New Lifestyle Club as Publisher of all seven city titles. During those years, Michelle produced record sales results and unique advertiser events. As a community leader, she has served on many organizations’ boards and committees…making a difference in South Florida.
Kevin Gale
Group Editor-in-Chief
Kevin Gale is the Group Editor-in-Chief (E-I-C) for Lifestyle and South Florida Business & Wealth. He plans and executes print and digital content for both brands, adhering to brand consistency for each respective brand’s mission. The E-I-C is a thought leader and innovator, responsible for increasing brand awareness and loyalty within the tri-county community to grow readership and revenue.
Kevin Gale was the founding editor of SFBW and before that, he was the editor of Lifestyle. Earlier in his career, Kevin was editor of the South Florida Business Journal and business editor of the Sun Sentinel in Fort Lauderdale. He is a native of Freeport, Il., and a graduate of Northwestern University’s Medill School of Journalism. He is an avid gardener and a fan of the Miami Heat and Miami Dolphins.
Frank Papandre
Art Director
Frank Papandrea graduated from the School of Visual Arts in New York as a fashion illustration major, and soon after, GQ published his illustrations. Before joining SFBW, Frank served as a creative director for the United States Postal Service for nearly 20 years, contributing ideas and directing art in all mediums: print, electronic and advertising, winning numerous awards for his graphic design. His work has been published in HarperCollins’ Ultimate Illustration.
Frank has always balanced his commercial work with his passion for fine art. Influenced by Albrecht Dürer’s engravings, he turned to pen and ink illustrations to fulfill his need to make a personal statement. By extending, adapting and updating the Dürer process and interpreting it in the light of the contemporary spirit, Frank links the past, present and future through his illustration. Over the years he has refined his visual lexicon and aims his work toward connoisseurs looking to shake up their collections.
Art Directors
Alexander Hernandez
Evelyn Suarez
Advertising Marketing Directors
Shari Glatter
Anne Nebanzahl
Steve Lederman
Ben Hamilton
Kim Sarni
Executive Director of Digital Media
Melissa Green
Operations Manager
Monica St. Omer