Gary Press
Founder and CEO
A visionary entrepreneur with over 25 years of experience in advertising, marketing, publishing, and finance, Gary Press is once again at the helm of New Lifestyle Club and South Florida Business & Wealth as Founder and CEO after reacquiring the company in late 2024. Previously, he led the company to become one of South Florida’s most influential media groups, overseeing 13 publications with a readership of 750,000.
Beyond publishing, Gary has successfully launched and sold financial and marketing solution companies, demonstrating his ability to create and grow revenue-driven enterprises. A dedicated community leader, he actively supports local nonprofits, educational initiatives, and chambers of commerce. A proud South Florida sports fan, Gary lives in Pompano Beach with his wife, Randi.
Melanie Geronemus Smit
Creative Director – New Lifestyle Club
Melanie is an award-winning creative director at New Lifestyle Club, where she designs and produces 12 magazines per month. The native Floridian has spent more than 24 years in the creative field, the past seven with New Lifestyle Club. Melanie takes projects from conception through completion and works with clients from businesses of all types and develops strategies for creating high-impact visual experiences. Prior to employment at New Lifestyle Club, Melanie worked for Harris Drury and Cohen, J. Walter Thompson, and the South Florida Business Journal.
Michelle Simon
Publisher – New Lifestyle Club
Michelle spent 26 years at the Sun-Sentinel in production, sales and management. She created and as Publisher, launched both City & Shore and Shalom Today award-winning magazines. In 2013, she joined New Lifestyle Club as Publisher of all seven city titles. During those years, Michelle produced record sales results and unique advertiser events. As a community leader, she has served on many organizations’ boards and committees…making a difference in South Florida.
Lori Capullo
Group Editor-in-Chief
Lori Capullo is an award-winning editor and writer who has spent more than 35 years in the thick of the South Florida publishing scene, during which she has helmed several lifestyle magazines, boosted the growth of two B2B education media brands, launched two podcasts and written for a range of regional and national publications.
In addition to her professional credentials, Capullo is a mentor with the Women of Tomorrow program, helping underserved high school women to earn scholarships and
prepare for careers. She is also a member of the Society of Professional Journalists.
Art Directors
Alexander Hernandez
Advertising Marketing Directors
Shari Glatter
Anne Nebanzahl
Steve Lederman
Ben Hamilton
Kim Sarni
Operations Manager
Monica St. Omer